"It's called being fiscally responsible/
Don't let these lying images up in hip-hop here conquer you/
The TV's not your father fool, that video not your mama/
Try yo best to be a man and the worst to be a monster/"
This video's almost 13 minutes, and features 3 full songs from Lupe Fiasco's "Food & Liquor Pt. 2". But if you like music that expresses social awareness and the demand for change, this project's for you. It does get a little hard to sit through when "ITAL (Roses)" comes on because it's mainly one frame of the kid watching TV. But if you dissect what happens in this video, it has a pretty deep message to it. I seen this as a way of showing the progression of the effects of oversaturated hip-hop music. First it shows kaleidoscopic images of fried chicken, a hot bitch, blunts and various material items that are glorified strongly through mainstream music. I perceive it to proceed into the effects that this form of hip-hop may have on the little black kid, who just accepts everything he's been fed and becomes what he's been exposed to. For the third song I was thinking maybe they were showing the different groups of people who have contrasting opinions on what's being displayed to the youth. But that's just my quick interpretation which could be completely inaccurate from the message that was intended to be shared. Seems like it could mean something deeper than I'm capable of analyzing at this hour of the night lol. Check it out and form your own opinion!